Search Engine Marketing Archives

October 4, 2021

Marketing is Like a Well-Rounded Diet

We regularly see the same type of thought process among small to medium-sized businesses that we serve. They are looking for the quick fix - the one marketing diet that will perfect their digital presence, grow their influence, and gain leads overnight. But just like fad diets, these “overnight successes” are unrealistic, unsustainable, and leave you feeling hungry, exhausted, and defeated.

August 16, 2021

What’s the Difference?

There are a lot of moving parts when it comes to your digital presence, and we want to help you understand what they all mean. Whether it's domain registration, website hosting and maintenance, or email hosting, our team can help you!

August 10, 2021

Marketing for Nonprofits

Nonprofit marketing is very similar to marketing for a for-profit organization, however the challenge is to have a bigger impact on a smaller budget. The goal is to use tactics and strategies to amplify the organization's cause and mission, solicit donations, and attract volunteers and supporters.

June 8, 2021

Beginner’s Guide to SEO

SEO is one of the most important pieces of having a strong online presence, but what is it? SEO stands for Search Engine Optimization and it is the process of improving or optimizing a website to increase its visibility in relevant organic (non-paid) search results on major search engines.

April 24, 2018

SEO Gone Wrong – Pitfalls to Avoid

Here are some of the questionable practices we’ve seen that you should avoid when hiring an SEO company.

August 29, 2017

4 Ways to Help Your Business Get Found Online

It takes more than just launching a website to get your business found online. The work you do on your website, and off it of it, makes a difference.

May 30, 2017

Tips for Creating a Website That Competes

What if your website isn't performing as you'd like? Make sure your website follows these tips to help your business stand out online!

February 5, 2014

Being a Big Fish in a Little Pond

We have all heard the idiom, "Be a big fish in a little pond" - but how does that relate to search engine marketing? An example I like to share with my clients, especially ones in the Columbus area, is an example about ranking for "Columbus Website Design". Doing a search on that in Google nets you 35,400,000 results (when I did the search on 2/4/14). As a newer, small business owner, how can you logically expect to be #1 on this list of established businesses with more resources, more content and more momentum than you?