social information processing

April 29, 2011

How Much Time Should I Be Spending on Social Media?

The question I get asked quite a bit by clients (especially the 'very new to social media' clients) is "How much time should I spend doing this?" Realistically, you could spend all day in front of Twitter, Facebook, etc looking for conversations to engage in, friends/connections to make and cultivating business referrals. But who really has the time to do that?