Restaurant owners are constantly challenged with new ways to fill seats. With competition popping up at every corner - it's a difficult task competing for the consumer's dining out dollar. And with families going out less (but still going out for special events like birthdays, anniversaries, graduations, etc) - having a direct line to your customers is a very valuable tool.
Of course, when I say "Barstool Marketing" - I'm not talking about devising your marketing plan at a bar. Although, I like to think that some of my best ideas have come after sitting at the bar for a few hours. But in this instance, I'm talking about a three legged stool. Without one of the legs to hold you up, you tumble over. (Or, sometimes even with the three legs, tumbling can be side-effect of sitting at the bar for too long.)
I recently read an article on the Harvard Business Review, "Sales Reps Should Avoid Customers Who Are Ready to Buy." While I agree with the article's overall message. One sentence goes by without much fanfare...
Over half of all people that use the internet use and send an email everyday. Email marketing can be and economical and highly effective way to get your business on the map. Here is why email marketing can be a successful addition to your marketing needs.