E-Mail Marketing

December 28, 2013

A Guide to Email Marketing for Restaurant Owners

Restaurant owners are constantly challenged with new ways to fill seats. With competition popping up at every corner - it's a difficult task competing for the consumer's dining out dollar. And with families going out less (but still going out for special events like birthdays, anniversaries, graduations, etc) - having a direct line to your customers is a very valuable tool.
October 11, 2013

Barstool Marketing – A Three Legged Approach to Internet Marketing

Of course, when I say "Barstool Marketing" - I'm not talking about devising your marketing plan at a bar. Although, I like to think that some of my best ideas have come after sitting at the bar for a few hours. But in this instance, I'm talking about a three legged stool. Without one of the legs to hold you up, you tumble over. (Or, sometimes even with the three legs, tumbling can be side-effect of sitting at the bar for too long.)