Is it a good idea to share or trade services? Or will you end up fighting on the floor? When it comes to owning a small business, you try to save money where you can. And with that comes opportunities to work with other small businesses for trade, instead of cash.
When I founded my business, I knew that I needed to surround myself with smart business people. Never did I imagine that it would be a game changer. I can sit and contemplate decisions by myself in my office all day long, but talking to someone who has been there, done that 100 times over is invaluable.
The question I get asked quite a bit by clients (especially the 'very new to social media' clients) is "How much time should I spend doing this?" Realistically, you could spend all day in front of Twitter, Facebook, etc looking for conversations to engage in, friends/connections to make and cultivating business referrals. But who really has the time to do that?