Of course, when I say "Barstool Marketing" - I'm not talking about devising your marketing plan at a bar. Although, I like to think that some of my best ideas have come after sitting at the bar for a few hours. But in this instance, I'm talking about a three legged stool. Without one of the legs to hold you up, you tumble over. (Or, sometimes even with the three legs, tumbling can be side-effect of sitting at the bar for too long.)
Last March, I sat down with my father, CEO of Young's Jersey Dairy to discuss my future. I had struck out finding work as an Early Childhood Educator in the Columbus, OH area and was unsure of what my direction was going to be. What came from that meeting was a vision to help other businesses do what I have been helping Young's Dairy do for most of my post-childhood life, build relationships with their customer base online.