While it’s great to rank #1 for a keyword or keyphrase, the cost to a small business doesn’t always justify the result. You know that more than 60% of clicks go to those top 3 results on a search engine result page. But sometimes reaching that mark for a highly competitive keyphrase can take a lot of time or money to break into the top 3, especially the #1 spot. And if you try to cut corners […]