One of my goals in starting Shout It Out Design was to empower small business owners to manage their own web presence. Too many companies out there force their clients to go through them to update content on their website. I've heard it again and again from clients.
While it’s great to rank #1 for a keyword or keyphrase, the cost to a small business doesn’t always justify the result. You know that more than 60% of clicks go to those top 3 results on a search engine result page. But sometimes reaching that mark for a highly competitive keyphrase can take a lot of time or money to break into the top 3, especially the #1 spot. And if you try to cut corners […]
There isn’t a fixed or ‘magic number’ when it comes to how often you should be sending emails to your list. Sending too many emails will result in alienating and annoying your subscribers. A losing proposition. Not sending enough emails won’t show you any kind of results, and you won’t be engaging with your list of subscribers and getting them excited about what you have to offer them. You also run the risk of them […]