March 28, 2014

How much new content should I post on my website per week/month/year?

The amount of new content on your site can be directly tied to traffic, referrals and leads. How much should you post per week?
March 21, 2014

What does ‘an average website’ cost?

This is probably the number one question I hear throughout the week. People do not have a grasp on how much a 'good' website should cost. This is understandable for a few reasons:
March 14, 2014

Will I be able to make changes to my website on my own?

One of my goals in starting Shout It Out Design was to empower small business owners to manage their own web presence. Too many companies out there force their clients to go through them to update content on their website. I've heard it again and again from clients.
March 7, 2014

I want to start an email marketing campaign or an e-birthday list. But I don’t have any subscribers.

Welcome to the world of email marketing. You've already read all of the information you need on the "why's" of email marketing. Now you're on to the how's and when's.
February 28, 2014

How important is it to rank #1 for a keyword or a keyphrase?

While it’s great to rank #1 for a keyword or keyphrase, the cost to a small business doesn’t always justify the result. You know that more than 60% of clicks go to those top 3 results on a search engine result page. But sometimes reaching that mark for a highly competitive keyphrase can take a lot of time or money to break into the top 3, especially the #1 spot. And if you try to cut corners […]
January 2, 2014

How often should I send emails to my email marketing list?

There isn’t a fixed or ‘magic number’ when it comes to how often you should be sending emails to your list. Sending too many emails will result in alienating and annoying your subscribers. A losing proposition. Not sending enough emails won’t show you any kind of results, and you won’t be engaging with your list of subscribers and getting them excited about what you have to offer them. You also run the risk of them […]