As someone with a book background in education and a street background in business - I'm constantly working to combine the two to make things work for my clients. Most of the time, I don't have to work that hard at it. My business (the internet marketing business, that is) is still fairly new, so even 'experienced' people in my field have a difficult time keeping up with the changes.
I'll preface this topic by saying I'm surrounded by teachers. My wife is a teacher. I have a grandma, a mother-in-law, 5 cousins, countless friends that are teachers. I have a degree in early childhood education (PreK-3rd Grade). So I know teachers.