Search Engine Results

February 5, 2014

Being a Big Fish in a Little Pond

We have all heard the idiom, "Be a big fish in a little pond" - but how does that relate to search engine marketing? An example I like to share with my clients, especially ones in the Columbus area, is an example about ranking for "Columbus Website Design". Doing a search on that in Google nets you 35,400,000 results (when I did the search on 2/4/14). As a newer, small business owner, how can you logically expect to be #1 on this list of established businesses with more resources, more content and more momentum than you?