May 8, 2012
listening to customers

When Your Customers Aren’t Talking, You Should be Listening

Just because your customers aren't telling you there is a problem, it doesn't mean that there isn't a problem.
June 10, 2011
need training wheels

Does Your Business Need Training Wheels?

As someone with a book background in education and a street background in business - I'm constantly working to combine the two to make things work for my clients. Most of the time, I don't have to work that hard at it. My business (the internet marketing business, that is) is still fairly new, so even 'experienced' people in my field have a difficult time keeping up with the changes.
April 29, 2011
how much time should i spend on social media

How Much Time Should I Be Spending on Social Media?

The question I get asked quite a bit by clients (especially the 'very new to social media' clients) is "How much time should I spend doing this?" Realistically, you could spend all day in front of Twitter, Facebook, etc looking for conversations to engage in, friends/connections to make and cultivating business referrals. But who really has the time to do that?