John Young, Author at Shout It Out Design

April 4, 2025

Why Keeping Your Website Updated is Essential for Small Businesses

Your website isn’t something you set and forget—it’s a living part of your business that needs regular updates to stay relevant. At Shout It Out Design, we believe that launching your website is just the beginning. Keeping your content fresh, accurate, and engaging is key to making the most of your online presence.

March 14, 2023

It’s Not the Tools, It’s the People

While having the right tools can certainly be helpful, they are not what makes someone truly successful. The secret lies in the person wielding the tools.

June 22, 2022

The Best Free Digital Marketing Tools Part 2

This week on the podcast, we continue our conversation about our favorite digital marketing tools to use as a small business or nonprofit.

June 13, 2022

Don’t Live Long Enough to Become the Villain

It’s not always a smart business move to create an enemy when you don’t have to. Sometimes being the bigger person will get you what you want.

June 1, 2022

Focus on the Things That Will Never Change

After over a decade of experience, I have discovered there are things that you should worry about and focus on and things that aren’t worth the mental gymnastics.

May 16, 2022

Decommoditize Your Product

John, how dumb are you to continue running this business with local, national and global competition for the same services you provide?

May 8, 2022

Marketing Lessons from the Chief Ice Cream Dipper of Young’s Dairy

Our first client-guest for the Ope! podcast just happens to be a local celebrity, marketing legend and excellent ice cream scooper all in one: Dan Young.

September 21, 2021

Why and How to Avoid Industry Jargon with Clients

When you provide a service to clients, you are looked upon as “the pro” in your industry. You have the education or experience that gives you a level of insight not common to most people who come to you for guidance. Your wisdom is what makes you worth your pay rate! However, using heavy jargon in conversation to someone unfamiliar with the terminology can sometimes come across as being cocky and cavalier or trying too hard to impress.

April 30, 2021

Digital Marketing Mistakes and How to Avoid Them

Before jumping too far into these strategies you have read about, let’s talk about some of the most common digital marketing mistakes.