Social Media Marketing

March 20, 2018

18 Takeaways to Improve Your Website & Online Marketing in 2018

Ready to tackle your marketing challenges in 2018? These 18 takeaways will inspire you to be a better you online.
February 21, 2017

Spring Cleaning for Your Social Media Pages

When I think of spring cleaning, I think of the moving-furniture-busting-out-the-kneepads type of deep cleaning that I don't do on a regular basis. Your online presence can benefit from this same attention to detail.
October 18, 2013

Don’t Put Your Social Media Marketing Eggs in One Basket

Today marks the end of Posterous, a blogging platform/social media network that popped up in 2008. The concept was pretty simple. Bring blogging, photo sharing, etc to the masses with an easy to use interface.
October 11, 2013
internet marketing

Barstool Marketing – A Three Legged Approach to Internet Marketing

Of course, when I say "Barstool Marketing" - I'm not talking about devising your marketing plan at a bar. Although, I like to think that some of my best ideas have come after sitting at the bar for a few hours. But in this instance, I'm talking about a three legged stool. Without one of the legs to hold you up, you tumble over. (Or, sometimes even with the three legs, tumbling can be side-effect of sitting at the bar for too long.)
April 9, 2013

Be a Social Media Marketing Failure in 5 Easy Steps

Being that I'm supposed to be 'in the know' and watching what successful companies and brands do with their own social media marketing, I follow a lot of people on my Twitter account and Facebook page.With that, I get to see a lot of companies doing everything wrong. Here are 5 things I see brands doing that make me shake my head. Especially when I think about the budgets that go into these failed social media marketing efforts.
July 20, 2012

Are You Ready for Customers Who Are Ready to Buy?

I recently read an article on the Harvard Business Review, "Sales Reps Should Avoid Customers Who Are Ready to Buy." While I agree with the article's overall message. One sentence goes by without much fanfare...
September 15, 2011
blogging

When Is Blogging Not Important?

Insert the biggest hypocrite this side of the Mississippi. The guy who tells his clients that you have to make time to blog hasn't blogged in months.
July 21, 2011

Why Google+ Will Never Work

I've spent several weeks hearing all about Google+. (Of course, I was hearing about them on Twitter & Facebook with 200+ million and 800+ million users, respectively.) I couldn't imagine that there was going to be something so new and so revolutionary that would take these two giants out.
July 1, 2011
cheating doesn't work

Why Cheating Doesn’t Work

The internet marketing, web site design and social media field is full of cheaters. Don't let yourself be caught by one of them.