When I think of spring cleaning, I think of the moving-furniture-busting-out-the-kneepads type of deep cleaning that I don't do on a regular basis. Your online presence can benefit from this same attention to detail.
Today marks the end of Posterous, a blogging platform/social media network that popped up in 2008. The concept was pretty simple. Bring blogging, photo sharing, etc to the masses with an easy to use interface.
Of course, when I say "Barstool Marketing" - I'm not talking about devising your marketing plan at a bar. Although, I like to think that some of my best ideas have come after sitting at the bar for a few hours. But in this instance, I'm talking about a three legged stool. Without one of the legs to hold you up, you tumble over. (Or, sometimes even with the three legs, tumbling can be side-effect of sitting at the bar for too long.)
Being that I'm supposed to be 'in the know' and watching what successful companies and brands do with their own social media marketing, I follow a lot of people on my Twitter account and Facebook page. With that, I get to see a lot of companies doing everything wrong. Here are 5 things I see brands doing that make me shake my head. Especially when I think about the budgets that go into these failed social media marketing efforts.
I recently read an article on the Harvard Business Review, "Sales Reps Should Avoid Customers Who Are Ready to Buy." While I agree with the article's overall message. One sentence goes by without much fanfare...
I've spent several weeks hearing all about Google+. (Of course, I was hearing about them on Twitter & Facebook with 200+ million and 800+ million users, respectively.) I couldn't imagine that there was going to be something so new and so revolutionary that would take these two giants out.