The question I get asked quite a bit by clients (especially the 'very new to social media' clients) is "How much time should I spend doing this?" Realistically, you could spend all day in front of Twitter, Facebook, etc looking for conversations to engage in, friends/connections to make and cultivating business referrals. But who really has the time to do that?
Young's Jersey Dairy has been using technology to enhance their customer's experience for many years. Here are just some of the things they do currently to make their customers (and their own) lives easier.