It takes more than just launching a website to get your business found online. The work you do on your website, and off it of it, makes a difference.
Here’s a look at 4 ways you can improve your business’ visibility online!
It’s good to make a regular habit of testing your website to ensure it’s loading quickly, is mobile-friendly and is creating a good user experience. Site speed and mobile-friendliness are both Google ranking factors, so making sure your site is up to par will be a step in the right direction!
There are some helpful, free tools out there for you to test your website’s performance:
These tools will give you insight on how to improve, including simple updates you can make on your own (compressing images) as well as some more in-depth tasks that will require you to loop in your web designer.
Creating new content is not only a helpful resource for your customers, it also helps your business get found online. If you focus on creating fresh content on a regular basis, you’ll be ahead of the game!
Here are some of our guidelines for getting started with content marketing:
I’m often surprised by how many businesses are not harnessing the power of their free Google My Business page. This resource is essential for local search, and helps you better serve your customers.
Learn more about setting up your Google My Business page here.
Inbound links are still an important search factor! Having quality, relevant links to your website can help improve page rank – and help lead more people to your site through those links.
Get started with link building by:
Need help getting started? Give us a shout and we’ll point you in the right direction!