When I began my business in March of 2010, I knew I was going to be walking a fine line. I needed to balance creating an array of services that would appeal to small businesses. And I knew that while there were many, many other internet marketing firms in the area that would be offering the same services, I had to somehow set myself apart from them.
As someone with a book background in education and a street background in business - I'm constantly working to combine the two to make things work for my clients. Most of the time, I don't have to work that hard at it. My business (the internet marketing business, that is) is still fairly new, so even 'experienced' people in my field have a difficult time keeping up with the changes.