So you’ve got a website — the good news is you’re ahead of half of small businesses! But what if your website isn’t performing as you’d like? Start by following these tips to help your business stand out online!
I think the saying goes, “If Google ain’t happy, ain’t nobody happy.” Or something like that. But seriously – if your website doesn’t please Google and other search engines, you’re not going to be pleased with your search and engagement results.
To appease the keepers of search results, make sure your website:
Even if you have a website that is optimized for SEO, if your content isn’t valuable your website won’t compete.
Focus on creating content that is helpful, shareable and answers your visitors’ questions. By making this content relevant to key search terms for your industry or product, you’ll improve your search results and create a great web user experience.
To make sure your website is seen, and to compete with other businesses in your market, sometimes you need to pay to stand out.
Pay-per-click (or PPC) campaigns through search engines, social media sites, apps, etc. help you reach a wider audience with your content. PPC ads also let you target your audience so you can focus on getting your message in front of the best possible leads.
Not sure if your website is designed to compete? Contact us for a free website check-up.
With ten years of marketing and communications experience in a variety of industries, including manufacturing, nonprofit, automotive and accounting, Rachel puts her diverse background to good use by helping our clients find their voice. Rachel loves a good pun and has an advanced affinity for alliteration.