Marketing Archives

December 28, 2022

Marketing: Party of One?

As a one-person marketing team, you are responsible for the success of your company or organization’s marketing efforts. This means that you need to be organized, efficient, and strategic in your approach to marketing. No pressure, you’ve got this.

October 28, 2021

Your Digital Marketer Should Treat You the Way Planet Fitness Does

Planet Fitness’s solution to the gym problem is very similar to the solution you should be looking for in your digital marketer.

October 4, 2021

Marketing is Like a Well-Rounded Diet

We regularly see the same type of thought process among small to medium-sized businesses that we serve. They are looking for the quick fix - the one marketing diet that will perfect their digital presence, grow their influence, and gain leads overnight. But just like fad diets, these “overnight successes” are unrealistic, unsustainable, and leave you feeling hungry, exhausted, and defeated.

September 21, 2021

Why and How to Avoid Industry Jargon with Clients

When you provide a service to clients, you are looked upon as “the pro” in your industry. You have the education or experience that gives you a level of insight not common to most people who come to you for guidance. Your wisdom is what makes you worth your pay rate! However, using heavy jargon in conversation to someone unfamiliar with the terminology can sometimes come across as being cocky and cavalier or trying too hard to impress.

September 3, 2021

How to Pitch a Digital Marketing Strategy

A strong digital marketing strategy is vital to a business’s success, especially as we begin looking toward 2022. As more companies are moving to remote work and digitizing the way they do business, you don’t want to fall behind!

August 16, 2021

What’s the Difference?

There are a lot of moving parts when it comes to your digital presence, and we want to help you understand what they all mean. Whether it's domain registration, website hosting and maintenance, or email hosting, our team can help you!

August 10, 2021

Marketing for Nonprofits

Nonprofit marketing is very similar to marketing for a for-profit organization, however the challenge is to have a bigger impact on a smaller budget. The goal is to use tactics and strategies to amplify the organization's cause and mission, solicit donations, and attract volunteers and supporters.

August 2, 2021

Networking For Introverts

Now that in-person events are happening again, here are a few different steps for introverts to help them learn to enjoy, and even sometimes look forward to, networking!

July 26, 2021

Who Do You Need on Your Digital Marketing Team?

There are many moving parts to a solid digital marketing strategy, and it takes a team of skilled individuals to execute it. Let's take a look at who these individuals are and what they do.

June 22, 2021

Which Social Media Platforms are Right for Your Business?

One of the strongest elements of your digital marketing strategy is your social media presence. We are going to help you determine which platforms will help you reach your brand’s goals, and how you should be implementing social media into your overall digital marketing strategy.

June 15, 2021

What Story Should Your Website Tell

Your business website is the core of your online presence and is imperative to your marketing success. Therefore, building your website is not a task to be taken lightly.

June 8, 2021

Beginner’s Guide to SEO

SEO is one of the most important pieces of having a strong online presence, but what is it? SEO stands for Search Engine Optimization and it is the process of improving or optimizing a website to increase its visibility in relevant organic (non-paid) search results on major search engines.