Marketing

October 4, 2021

Marketing is Like a Well-Rounded Diet

We regularly see the same type of thought process among small to medium-sized businesses that we serve. They are looking for the quick fix - the one marketing diet that will perfect their digital presence, grow their influence, and gain leads overnight. But just like fad diets, these “overnight successes” are unrealistic, unsustainable, and leave you feeling hungry, exhausted, and defeated.
September 21, 2021

Why and How to Avoid Industry Jargon with Clients

When you provide a service to clients, you are looked upon as “the pro” in your industry. You have the education or experience that gives you a level of insight not common to most people who come to you for guidance. Your wisdom is what makes you worth your pay rate! However, using heavy jargon in conversation to someone unfamiliar with the terminology can sometimes come across as being cocky and cavalier or trying too hard to impress.