There is a free online resource to give your business more exposure, and many small businesses are not taking advantage of it. I'm talking about Google My Business - a free business listing that can help your business get found and share information easily on Google Search and Google Maps.
Nobody wants to tell you that your website stinks. But we care about you and your business, so we thought we'd share some of the most common mistakes we see among websites. This might hurt a little, but it's for your own good.
The struggle is real when it comes to finding good, shareable content related to your business. Even if you already understand content marketing, and know what makes for quality content, you still need to find great topics to cover – and that can be tough. Here are some of the ways I’ve been able to ferret out valuable content.
We know that images boost engagement on website content and social media posts with images attract more clicks, but many small businesses do not have the resources to create a great library of original images. So how does should small businesses use stock photos to help tell their story?