Content Marketing

July 23, 2019

Does your content meet customers where they are?

Does it ever feel like you are not getting the results you want for the content you are writing for your blog, website or social media? There could be a very simple explanation. 
May 20, 2019

How a llama named Bob demonstrates business personality

Why is my llama named Bob important? He is, just trust me and read along.
March 20, 2018

18 Takeaways to Improve Your Website & Online Marketing in 2018

Ready to tackle your marketing challenges in 2018? These 18 takeaways will inspire you to be a better you online.
August 8, 2017

Creating Content: Where to Start

Once you've recognized the value of content, it can be hard to know where to start.
February 7, 2017
Finding the story

Finding the Story: How to Identify Valuable Content in Your Organization

The struggle is real when it comes to finding good, shareable content related to your business. Even if you already understand content marketing, and know what makes for quality content, you still need to find great topics to cover – and that can be tough. Here are some of the ways I’ve been able to ferret out valuable content.
January 10, 2017

Applying Life Lessons to Content Marketing

Applying life lessons to your content can create a good litmus test to determine whether you should scrap an idea or if you might be on to something.
December 27, 2016

New Year’s Resolutions for Your Website

I love the clean slate of a new year and the promise it brings. With that in mind, I've laid out some New Year's resolutions for your website to help keep it engaging and performing in 2017!
August 9, 2016
what is content marketing

What is Content Marketing?

There are myriad resources available to help you create a content marketing plan for your business, but where should you begin? Understanding what content marketing is - and what it isn't - is a great place to start.
March 28, 2014

How much new content should I post on my website per week/month/year?

The amount of new content on your site can be directly tied to traffic, referrals and leads. How much should you post per week?