Growing up as part of a local family business, working with non-profit organizations has become a natural part of my existence. I am always looking for ways to help local non-profit or charity organizations.
The question I get asked quite a bit by clients (especially the 'very new to social media' clients) is "How much time should I spend doing this?" Realistically, you could spend all day in front of Twitter, Facebook, etc looking for conversations to engage in, friends/connections to make and cultivating business referrals. But who really has the time to do that?