John Young

October 11, 2013

Barstool Marketing – A Three Legged Approach to Internet Marketing

Of course, when I say "Barstool Marketing" - I'm not talking about devising your marketing plan at a bar. Although, I like to think that some of my best ideas have come after sitting at the bar for a few hours. But in this instance, I'm talking about a three legged stool. Without one of the legs to hold you up, you tumble over. (Or, sometimes even with the three legs, tumbling can be side-effect of sitting at the bar for too long.)
April 9, 2013

Be a Social Media Marketing Failure in 5 Easy Steps

Being that I'm supposed to be 'in the know' and watching what successful companies and brands do with their own social media marketing, I follow a lot of people on my Twitter account and Facebook page. With that, I get to see a lot of companies doing everything wrong. Here are 5 things I see brands doing that make me shake my head. Especially when I think about the budgets that go into these failed social media marketing efforts.