John Young, Author at Shout It Out Design

December 28, 2013

A Guide to Email Marketing for Restaurant Owners

Restaurant owners are constantly challenged with new ways to fill seats. With competition popping up at every corner - it's a difficult task competing for the consumer's dining out dollar. And with families going out less (but still going out for special events like birthdays, anniversaries, graduations, etc) - having a direct line to your customers is a very valuable tool.

December 14, 2013

How to Build & Strengthen Your Email Marketing List

Now that you've bought in to the power of email marketing, its time to start strategizing how to get your list from zero to hero (using Jerry Springer audience member lingo, of course).

December 10, 2013

Designing a Future Proof Website

I'm sure you don't need me to tell you that technology is always evolving. This of course includes how people view websites and content on the web, which effects how website designers go about building websites for their clients.

December 3, 2013

The Process of Building a Website that Converts

Building a website that converts traffic is something that takes time, research, analytics and patience. Do you have what it takes?

November 26, 2013

9 Signs You Need a New Website

For every new website, there are 10 that aren't so great and need an update. Hopefully yours doesn't fall into too many of these signs.

November 19, 2013

3 Elements of a Great Landing Page

Landing pages are a great way to attract sales opportunities for those 'further down the sales funnel' leads. When your audience knows what they want - the next step is to find out where to buy it from. Hopefully, you can grab their attention and intrigue them enough to fill out a contact form and you can do the real selling offline.

November 1, 2013

Restaurant Website Templates – The Devil’s Work

For the same reasons you spent time decorating the walls in the dining room, putting accent lighting outside and made sure that your waitstaff’s uniforms looked ‘just right’ – you need to spend time to develop a great website, not just use a $5 template you found online. Why spend time and money doing all of these things when the customer is already there, but skimp when it comes to getting the customer to your doorstep?

October 25, 2013

What Makes a Great Restaurant Website Design

A great restaurant website design is crucial in today's market. Not spending the proper time to make your website look sharp will degrade the perceived value of your overall brand. Or even worse, not having a website shows that you aren't interested in marketing to a new audience, getting found or being discovered.

October 18, 2013

Don’t Put Your Social Media Marketing Eggs in One Basket

Today marks the end of Posterous, a blogging platform/social media network that popped up in 2008. The concept was pretty simple. Bring blogging, photo sharing, etc to the masses with an easy to use interface.