John Young

July 11, 2010

Yelp! Someone is Posting False Information About Your Business!!

When I was working with Young's to strengthen their online presence, this is one of the things I came across on the Yelp.com ratings site. Now, most people in Ohio who know of Young's would immediately dismiss this as silliness. But what about the people who don't know anything about Young's and were looking for a good recommendation?
June 22, 2010

Spam is Dead – But Your E-Mail Marketing Campaign Shouldn’t Be

Pretty much everywhere you look nowadays, 'people are saying' that e-mail marketing is a dead art. (Don't you hate the ubiquitous 'people are saying' line. I'll admit I used it just so I could stand on my soap box and hate that people use it, disgusting, I know).
May 14, 2010

11 (More) Ways Young’s Jersey Dairy Uses Technology

As I posted in my previous article, Young's uses A LOT of tech for being a small farm in the middle of Ohio. I couldn't fit all the exciting things they do for their customers into one article, so here are 11 more things that Young's does to stay on the cutting edge (and make things easier on themselves & for their customers)
May 4, 2010

Treat Your Mayor Like a King!

You see, like everything else in life, FourSquare is an evil (yet fun!) competition. FourSquare won't admit it, FourSquare users won't admit it - but it is. Customers earn badges for completing different tasks, more badges = more better - and your customers want to earn their badges at your store.