I recently read an article on the Harvard Business Review, "Sales Reps Should Avoid Customers Who Are Ready to Buy." While I agree with the article's overall message. One sentence goes by without much fanfare...
Over half of all people that use the internet use and send an email everyday. Email marketing can be and economical and highly effective way to get your business on the map. Here is why email marketing can be a successful addition to your marketing needs.
When I started my business in March of 2010, I realized that I didn't know as many people as I'd like to. Even though I'd been living in Columbus since the summer of 2007 - searching for a job, getting married and figuring out what I wanted to do in life took me out of a lot of social circles.
There are many ways to get more web traffic. But what you really want is more sales from your web traffic. It doesn't help you to get more hits on your website if they don't buy what you're selling.
Pretty much everywhere you look nowadays, 'people are saying' that e-mail marketing is a dead art. (Don't you hate the ubiquitous 'people are saying' line. I'll admit I used it just so I could stand on my soap box and hate that people use it, disgusting, I know).