I love arguing with people over the relevance of email marketing these days. When was the last time you went a day without checking email?
Over half of all people that use the internet use and send email everyday. Email marketing can be an economical and highly effective way to get your business on the map. Here is why email marketing can be a successful addition to your marketing needs.
It’s easy and it’s simple. Anyone can do it anytime. This method allows you to use the mailing list which gives you the ability to distribute information to a wide range of specific, potential clients at a low cost to you.
It allows you to eliminate the cost for design, testing, executing, and sending printed newsletters. Also, many people like using email marketing because it supports the green initiative and is paperless.
A user can track user via analytics, bounce messages, un-subscribers, click-throughs, etc. These can be used to measure open rates, positive or negative responses, and correlates sales with marketing.
Email contains opt in or opt out options this helps you short list your prospects. People that want to hear your message will happily give you their email address. When they are tired of your message, they can unsubscribe at their discretion.
Let’s face it – direct mail is slow. It can take anywhere from 7 to 10 days to get a response. Email Marketing however has a response in anywhere between 1 and 3 days, or instantaneous when you’re looking at online sales. It can reach a substantial amount of email subscribers in a short amount of time who have consented to receive emails that interest them.
No matter where you are or when you need to reach people, targeted emails can reach their targets. There are no boundaries with email marketing. Advertisers are able to get repeat business affordable and automatically.
Email allows you to personalize, greet, and target every person personally. By using email marketing segmentation, you can send messages to smaller groups within your larger list to improve results.
Special tools are available to you that accurately measure click through rate, conversation rate, how someone arrived at your site, and more. It is reported only second to research marketing as the most effective online marketing tactic.
You can target a specific audience based on geography, age, income, or whatever suits your needs. Want to send a coupon to the 30-35 year old females in a specific zip code for no extra cost? You can’t do that with print marketing..
Finally email marketing is interactive. You can initiate campaigns using videos, graphics, music, quizzes, a game, or anything that will get your targeted client drawn in. Email marketing lets you push a message to your clients, as opposed to a website that waits for customers to come in.
All in all, email marketing is a great way to get the most bang for your buck!