When I tell small business owners that they can communicate all year long with their most loyal of customers for less than $1/customer, it’s hard to fathom. That seems like it couldn’t be true.
But it is. Email marketing is much more affordable than people give it credit for. Even when you have a company like mine helping you with all of the auxiliary parts of managing an email marketing list (entering signup slips into the database, scheduling/designing email blasts, monitoring analytics and results) – you’re still saving money over many other forms of marketing.
Let’s look at some data from a few varied sizes of email lists and comparing it to the pricing structure that I’ve set up here for email marketing lists and email birthday clubs.
|Email Subscribers||Annual Cost||Annual Cost Per Email Address||Average Email Sent Per Year||Annual Cost Per Email|
That’s factoring in (as you can see in the chart) sending to your list 10 times a year. Some companies warrant more than that, some less. But I think 10 times a year is a good middle number of times that the average company should ‘pester’ their list.
One thing I didn’t factor in is something I call the ‘family plan’ that comes with my email marketing list. Some of my restaurant email marketing clients cater to a younger crowd. And early on, we saw that the parents would only sign up their kid on the list. Why not capture everyone in the family and be able to market to them. So I allow my clients to sign up 6 people per email list. The average for my clients that utilize this family plan are 2.5 family members per email address (and that number is growing as we use printed materials that make it easy for someone to sign up the whole family.) Let’s look at those numbers:
|Email Subscribers||Annual Cost||Members Per Email Address||Annual Cost Per Member||Average Email Sent Per Year||Cost Per Email|
As you can see, the cost of keeping in touch with your loyal customers is a very affordable investment when you break down the numbers. To learn more about what Shout It Out Design can do for your email marketing, about the costs and ROI of email marketing or to get started on your email marketing plan – click here.