John Young

February 6, 2014

Is Your E-Commerce Store Mobile Ready?

Having an e-commerce store for your business isn't enough these days. People want the ability to buy NOW from wherever they are in the world, using whatever device they have in their hands. This means focusing on conversions and ensuring that your site looks great on all devices. From the smallest smartphone to the 90" flat screen TVs - your site had better look (and work) awesome - or you'll be giving away business to your competition.
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February 5, 2014

Being a Big Fish in a Little Pond

We have all heard the idiom, "Be a big fish in a little pond" - but how does that relate to search engine marketing? An example I like to share with my clients, especially ones in the Columbus area, is an example about ranking for "Columbus Website Design". Doing a search on that in Google nets you 35,400,000 results (when I did the search on 2/4/14). As a newer, small business owner, how can you logically expect to be #1 on this list of established businesses with more resources, more content and more momentum than you?
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January 2, 2014

How often should I send emails to my email marketing list?

There isn’t a fixed or ‘magic number’ when it comes to how often you should be sending emails to your list. Sending too many emails will result in alienating and annoying your subscribers. A losing proposition. Not sending enough emails won’t show you any kind of results, and you won’t be engaging with your list of subscribers and getting them excited about what you have to offer them. You also run the risk of them […]
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December 28, 2013

A Guide to Email Marketing for Restaurant Owners

Restaurant owners are constantly challenged with new ways to fill seats. With competition popping up at every corner - it's a difficult task competing for the consumer's dining out dollar. And with families going out less (but still going out for special events like birthdays, anniversaries, graduations, etc) - having a direct line to your customers is a very valuable tool.
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November 19, 2013

3 Elements of a Great Landing Page

Landing pages are a great way to attract sales opportunities for those 'further down the sales funnel' leads. When your audience knows what they want - the next step is to find out where to buy it from. Hopefully, you can grab their attention and intrigue them enough to fill out a contact form and you can do the real selling offline.
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November 1, 2013

Restaurant Website Templates – The Devil’s Work

For the same reasons you spent time decorating the walls in the dining room, putting accent lighting outside and made sure that your waitstaff’s uniforms looked ‘just right’ – you need to spend time to develop a great website, not just use a $5 template you found online. Why spend time and money doing all of these things when the customer is already there, but skimp when it comes to getting the customer to your doorstep?
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October 25, 2013

What Makes a Great Restaurant Website Design

A great restaurant website design is crucial in today's market. Not spending the proper time to make your website look sharp will degrade the perceived value of your overall brand. Or even worse, not having a website shows that you aren't interested in marketing to a new audience, getting found or being discovered.
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