Our first client-guest for the Ope! podcast just happens to be a local celebrity, marketing legend and excellent ice cream scooper all in one: Dan Young.
Dan Young is the CEO and self-proclaimed “Chief Ice Cream Dipper” at Young’s Jersey Dairy, a Yellow Springs based dairy farm that has been around since 1869 and selling milk, cheese and ice cream since the 1950’s. If you don’t know the story of Young’s Jersey Dairy, we spend some time talking through the transition of selling milk in the 50’s to adding family fun to the menu starting in the 90’s.
Since Young’s has spanned many decades, we talk about what kind of pre-digital marketing efforts worked (and didn’t) and what digital marketing efforts they have evolved into over the years. We also spend some time talking about how small businesses should take chances to grow their business, even if some of those chances end up the way of a roving root beer float stand (that only lasted two weekends).
We close the episode with letting Dan tell us what is grinding his gears this week.
