This is part 1 of 5 of my “Getting My Learn On” series. I’ll be focusing on lessons that you probably learned in kindergarten and how they can apply to your business practices today. Check back every Friday for the next edition in the series.
As someone with a book background in education and a street background in business – I’m constantly working to combine the two to make things work for my clients. Most of the time, I don’t have to work that hard at it. My business (the internet marketing business, that is) is still fairly new, so even ‘experienced’ people in my field have a difficult time keeping up with the changes.
When a client approaches me with a problem, it’s not always the best practice to give them my best solution. Think of the old Chinese proverb, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed for him for a lifetime.”
Everyone wants the quick solution to their social media or internet marketing problems. The real problem? It’s not an easy solution. There isn’t a quick fix. It takes time, willingness to learn & understand and more time before you can really know what you are doing in this ever-changing social media and internet marketing field. Sure, there are quick fixes around, but when it comes to something as important as your business & marketing plan, do you want it done quick, or done right?
So I take a different approach – I put your business plan on training wheels. I teach you how to ride your new shiny bike. Sometimes I let go, other times I’m holding on tight. But by the time we get to the end of the street, you are able to ride your internet marketing plan all by yourself.
Sure, you can still call me when you want to graduate to doing wheelies and spins. But the purpose of my business is to teach, not to do.
If want me to ride your bike for you, what fun is that? No one will ever look as good riding your bike as you. Even if it takes you a little time to know how to ride it correctly.