There are many ways to get more web traffic. But what you really want is more sales from your web traffic. It doesn't help you to get more hits on your website if they don't buy what you're selling.
When I was working with Young's to strengthen their online presence, this is one of the things I came across on the Yelp.com ratings site. Now, most people in Ohio who know of Young's would immediately dismiss this as silliness. But what about the people who don't know anything about Young's and were looking for a good recommendation?
Pretty much everywhere you look nowadays, 'people are saying' that e-mail marketing is a dead art. (Don't you hate the ubiquitous 'people are saying' line. I'll admit I used it just so I could stand on my soap box and hate that people use it, disgusting, I know).
Think back to the first football game you couldn't be home for and taped on your VCR. You were out with the family, enjoying the fall weather, not even slightly concerned about someone coming along and shouting the score to you. No worries, right? Then cell phones came along.
As I posted in my previous article, Young's uses A LOT of tech for being a small farm in the middle of Ohio. I couldn't fit all the exciting things they do for their customers into one article, so here are 11 more things that Young's does to stay on the cutting edge (and make things easier on themselves & for their customers)