Social Media Marketing

Sitting at the Shawnee Hotel in Springfield, OH on November 2, 2010 is a night that I will not forget. As the results began to pour in, the excitement in the room grew and grew – Rick Lohnes beat Roger Tackett, a 28 year incumbent, a Vietnam veteran, a well-respected staple in the Clark County community.

If you haven’t integrated Social Media into your Internet Marketing Campaign yet, you are just being stubborn.

When I was working with Young's to strengthen their online presence, this is one of the things I came across on the Yelp.com ratings site. Now, most people in Ohio who know of Young's would immediately dismiss this as silliness. But what about the people who don't know anything about Young's and were looking for a good recommendation?

Think back to the first football game you couldn't be home for and taped on your VCR. You were out with the family, enjoying the fall weather, not even slightly concerned about someone coming along and shouting the score to you. No worries, right? Then cell phones came along.