October 25, 2013

What Makes a Great Restaurant Website Design

A great restaurant website design is crucial in today's market. Not spending the proper time to make your website look sharp will degrade the perceived value of your overall brand. Or even worse, not having a website shows that you aren't interested in marketing to a new audience, getting found or being discovered.
October 11, 2013

Barstool Marketing – A Three Legged Approach to Internet Marketing

Of course, when I say "Barstool Marketing" - I'm not talking about devising your marketing plan at a bar. Although, I like to think that some of my best ideas have come after sitting at the bar for a few hours. But in this instance, I'm talking about a three legged stool. Without one of the legs to hold you up, you tumble over. (Or, sometimes even with the three legs, tumbling can be side-effect of sitting at the bar for too long.)
April 9, 2013

Be a Social Media Marketing Failure in 5 Easy Steps

Being that I'm supposed to be 'in the know' and watching what successful companies and brands do with their own social media marketing, I follow a lot of people on my Twitter account and Facebook page. With that, I get to see a lot of companies doing everything wrong. Here are 5 things I see brands doing that make me shake my head. Especially when I think about the budgets that go into these failed social media marketing efforts.