There is a free online resource to give your business more exposure, and many small businesses are not taking advantage of it. I’m talking about Google My Business – a free business listing that can help your business get found and share information easily on Google Search and Google Maps.
If you don’t yet have a Google My Business listing, here are the reasons why you should – and how to get started.
Setting up a Google My Business listing is a simple way to make sure your business is included in local search results. In fact, SEO experts consider a Google My Business profile to be essential for local search.
For instance, if I perform a search in Google Maps for bagels near me, I’m going to see a list of Google My Business listings complete with ratings and detailed business information. If your bagel business hasn’t set up your listing, you’re missing out.
Mobilosoft, a firm that helps retailers optimize their online presence, calculated performance of Google My Business presence for its retail clients last year and determined that having their listings created 29% more visibility and 60% more activation through clicks to the retailer’s website, calls to the stores and requests for directions via Google My Business listings.
Even if you have a home-based business and don’t want to publicize your exact location, Google My Business allows you to create an entry that keeps that information private but still includes you for results within a certain radius of your business.
And, if you have multiple business locations, you can easily set up profiles for each – which gives you a larger footprint for local search results.
When you set up a Google My Business listing, you are prompted to enter your:
This gives your potential customers plenty of helpful information at their fingertips. They don’t have to click any further than your result in their Google search to find out if you’re open, get an idea of what your store looks like, and get turn-by-turn directions.
Your listing will also give users the chance to review your business, helping consumers make purchasing decisions, and know what to expect when visiting your business. A best practice is to encourage your existing customers to leave a review on your listing to add authority to your profile and provide helpful feedback.
The easier you make it for your potential customers to find information about your business, and remove friction between them and taking action to engage with you, the happier they will be!
Included with your Google My Business listing is free access to analytics that let you know how customers are finding your listing, how they are interacting with it – e.g. requesting directions, calling your listed phone number, visiting your website.
This feedback can help you make tweaks to your business listing to encourage more engagement.
There are some things you’ll want to be aware of before you set up your Google My Business listing.
Ready to roll? Just click on the Google My Business home page – and then click “start now.” You’ll be guided through the steps to claim an existing listing for your business or create a new listing for your business. You’ll need to verify you are who you say you are (via mail or a phone call) before your listing is made public, but within a few weeks you should be set up!
This blog post might seem like a sappy love letter to Google My Business — and it is. This is not an advertisement for the service, but an enthusiastic overview of a valualbe, free resource that every small business should be using!
With ten years of marketing and communications experience in a variety of industries, including manufacturing, nonprofit, automotive and accounting, Rachel puts her diverse background to good use by helping our clients find their voice. Rachel loves a good pun and has an advanced affinity for alliteration.