Three Networks before Social Networking
There was a time not too many decades ago when news and media input came from two main sources: the daily newspaper and one of three network television stations. One could throw in an occasional magazine as an additional resource, but it was mainly network television and the local paper. This was the same era when David Gates, singer of the classic group “Bread” sang “If a picture paints a thousand words…” With the advent and boom of the Internet and social media, the number of potential media input sources has grown exponentially. From a few to literally thousands of possible messages to absorb or reject daily! Today, we have access to online news – either via website or phone app, 24-hour news coverage, social media apps, digital billboards that change messages every few seconds, and product placement branding in TV shows. That helps explain the media input “quantity” increase that is continually happening.