Did you know that your brand has its own unique voice? If this isn’t something you are in tune with, you may want to pay attention as the team discusses how to find your brand’s voice, and why it’s important to do so, in this episode of the podcast.
Brand voice is similar to how we as individuals have our own personality and voice. Are you quirky and and enjoy bringing humor into situations, and speak to those you encounter as such? Are you an intellectual, professional, straight-forward type of person who wants to be taken seriously when you walk into a room? These are the same questions you should be asking about your brand. How do you want your audience to feel when they are interacting with your brand, even through something as simple as reading a social media post?
When it comes to utilizing your brand’s voice, consistency is key. We want to build trust with our audience, help them get to know us and connect with us, and most importantly, stand out from the crowd. Now, this doesn’t mean we can’t switch up the tone of our communication when dealing with different topics – tone and voice are two different things. Whatever the situation, make sure you are are staying true to who you are and that your voice is coming across as intended. Listen to the full episode to hear more tips for finding your brand’s voice, and of course find out what’s grinding John’s gears this week!
