Digital Advertising is one of many marketing tactics businesses can use to get their name out there and direct more traffic to their website. On this episode of “Ope, Here’s a Little Marketing for Ya,” Ellen, Elli, and John discuss the complex world of advertising in the digital space, and take you through the different platforms, ad types, and ways to use them.
When starting your journey with paid digital advertising, you first need to think about your goals. This will determine which platform(s) you advertise on, the type of ads you run, and even the budget necessary to reach those goals. Choosing the correct platform and type of ads to run will help you get the most out of your ad dollars, and ultimately help you reach your goals.
So, how do you know which platforms to be using and where to start? Listen to this week’s episode to get your answer!
