Shout It Out Design team member Rachel returns as a guest on the podcast, and joins John, Ellen, and Elli at the Mid-America Restaurant Expo in Columbus, OH for a discussion on how traditional marketing can work in tandem with digital marketing to help small businesses grow.
Before diving into this topic, it’s important to understand the difference between traditional and digital marketing. Traditional marketing exists in the real world, which basically means anything that isn’t online. This includes print media, trade shows, radio, direct mail, etc. Digital marketing differs in that it exists on the internet and uses online based technologies. This includes websites, social media, email marketing, pay-per-click campaigns, and more.
Tune into this episode to hear the team discuss the pros and cons of each form of marketing, and how to use them together to get the best results from your marketing efforts. We even talk about some of our favorite brand examples that have stood out to us over the years!
