Real Connections
Best Life Functional Medicine became an SIOD client in February of 2020. At the time, Dr. Libby was just looking for someone to maintain and update a website that she had built by someone else. Throughout the coming months, Dr. Libby realized that her company needed a rebrand. With that rebrand came the opportunity to reimagine and rebuild her website to better speak to her audience.
Dr. Libby’s top goals for her website were to share real patient success stories, connect with potential patients through her blog and services, and lead potential patients to sign up for a Breakthrough Session.
Launch Date: December 2020
Location: Springfield, Ohio
Client Since: February 2020
Website Features
Through in-depth discovery sessions with Dr. Libby, we were able to create a website that showcases all of her goals and more.
- The website showcases the stories of four main patients at a time and can be updated as often as Dr. Libby would like with new testimonials.
- All key pages offer a Call to Action for a user to follow depending on the content for the page.
- Condition Specialization pages allow Dr. Libby to share her expertise for specific patient ailments and also link to other blogs that speak to the condition.
- A Patient Resources tab links out to key third party vendors that Dr. Libby uses to help her patients stay on-top of their health plan.
- Accessible sign-up forms in the footer and other key areas make it easy for potential patients to stay in-touch with Libby, even if they are not ready to become a patient yet.
Monthly Facebook Calendar
Dr. Libby and SIOD partner on creating engaging and helpful content for her Facebook page each month. Through a monthly meeting, our content writer listens to Dr. Libby’s goals for the month, and they are also able to brainstorm different ideas for posting.
A mix of personal posts, highlighting other industry professionals, and linking back to Dr. Libby’s website help to present Best Life Functional Medicine as a verified source to current and potential patients.
The Facebook page also gives Dr. Libby the opportunity to connect with patients in a more relaxed and informal environment to share expertise and answer questions.
