In today’s digital world, there are many different platforms that you can utilize for an online store. So how do you go about choosing the right one for your company? Here are a few things you will want to keep in mind when choosing a digital store…
- Payment versatility
This is arguably the largest concern of any online store. How do you make sure your customers’ payment information is handled safely and securely? While you might not be able to plan for every single situation, you can take every step possible to create a safe and secure situation for your customers.
The first step is to seek out a web team experienced in setting up and maintaining online stores. By trusting a skilled team to manage your online store, you can remain focused on your business.
Here are some other tips to increase security on your website:
- Never save card information on your website
- Create a customer profile with secure login so your patrons can manage their orders
- Keep your plugins up-to-date
Customers enjoy the ability to choose how they pay for products and services online. Sometimes, if someone’s preferred payment choice isn’t an option, this can slow down or even stop them completely from finalizing the payment process. We recommend setting up at least two different methods of payment for your customers. Some options include credit card information, PayPal, or Apple Pay.
Another extremely important part of payment versatility is to make sure that your online store is mobile friendly. According to Google, “77% of shoppers are more likely to purchase from companies whose mobile sites or apps to make purchases quickly” (Google, Online Shopping Trends, 2019).
Your company is unique, so your online store should be as well. When choosing an online platform, check to see what sort of personalizations are possible for images, descriptions, and organization. You also want to make sure the company you partner with to build your online store is able to help you harness the vision you have while also helping you create the best digital buying experience for your customers.
Before you set up your online store, we recommend gathering all the information you will need and organizing it in a way that makes sense for you and for your website team. This includes product or service titles, images, and descriptions. If your product has particular specs or directions, be sure to include them in the description. This is one of the most important influences to a consumer purchase according to the 2019 Google study mentioned above.
If you’re not sure how to organize your information, ask your team for recommendations, or even build a system together!
Finally, you will want to make sure that your online store is as automated as you would like. Your level of automation will really depend on a few different factors: what product or service you are selling, how much automation you believe your customers will be comfortable with, and how much automation you are comfortable with.
Some examples of automation are confirmation emails, redirects to an upsell page, or scheduling a meeting.
Do you think your company is ready to start planning out your online store?