Welcome to the world of email marketing. You’ve already read all of the information you need on the “why’s” of email marketing. Now you’re on to the how’s and when’s.
Every email marketing list since the beginning of time has started with zero subscribers, so don’t worry. Every successful email marketing list has started with a great plan. Knowing what you want your list to look like will help you decide on how to build it.
Your customers/clients need to know what value there is for being on your email list. Whether it is a discount now and a free something down the road, or whatever. But people don’t just give you their email address and information for nothing these days. You have to offer value. Offer the right value and your list will have no problems growing.
You can head here for an extended article on how to grow your email marketing list.