John Young

February 28, 2014

How important is it to rank #1 for a keyword or a keyphrase?

While it’s great to rank #1 for a keyword or keyphrase, the cost to a small business doesn’t always justify the result. You know that more than 60% of clicks go to those top 3 results on a search engine result page. But sometimes reaching that mark for a highly competitive keyphrase can take a lot of time or money to break into the top 3, especially the #1 spot. And if you try to cut corners […]
February 6, 2014

Is Your E-Commerce Store Mobile Ready?

Having an e-commerce store for your business isn't enough these days. People want the ability to buy NOW from wherever they are in the world, using whatever device they have in their hands. This means focusing on conversions and ensuring that your site looks great on all devices. From the smallest smartphone to the 90" flat screen TVs - your site had better look (and work) awesome - or you'll be giving away business to your competition.
February 5, 2014

Being a Big Fish in a Little Pond

We have all heard the idiom, "Be a big fish in a little pond" - but how does that relate to search engine marketing? An example I like to share with my clients, especially ones in the Columbus area, is an example about ranking for "Columbus Website Design". Doing a search on that in Google nets you 35,400,000 results (when I did the search on 2/4/14). As a newer, small business owner, how can you logically expect to be #1 on this list of established businesses with more resources, more content and more momentum than you?
January 2, 2014

How often should I send emails to my email marketing list?

There isn’t a fixed or ‘magic number’ when it comes to how often you should be sending emails to your list. Sending too many emails will result in alienating and annoying your subscribers. A losing proposition. Not sending enough emails won’t show you any kind of results, and you won’t be engaging with your list of subscribers and getting them excited about what you have to offer them. You also run the risk of them […]