Author: John

small-business
Small Business Owners are Misunderstood

It’s important that the true, passionate small business owners get the respect that they deserve. Unfortunately, in this country, small business owners are misunderstood and under appreciated....

average-website
What does ‘an average website’ cost?

This is probably the number one question I hear throughout the week. People do not have a grasp on how much a 'good' website should cost. This is understandable for a few reasons:...

update-my-website
Will I be able to make changes to my website on my own?

One of my goals in starting Shout It Out Design was to empower small business owners to manage their own web presence. Too many companies out there force their clients to go through them to update content on their website. I've heard it again and again from clients....

how-important-rank
How important is it to rank #1 for a keyword or a keyphrase?

Of course, you'd think it would be important to rank #1 for a keyword or keyphrase. You know that over 60% of clicks go to those top 3 results on a search engine result page. But sometimes reaching that mark for a highly competitive keyphrase can take a lot of time or money to break into the top 3, especially the #1 spot.And if you try to cut corners by hiring a less than reputable company to get you to the top of the results by using some black hat SEO techniques, you may risk NEVER attaining a high rank...

engage-your-customers
Engage Your Customers for Less than $1 a Year

When I tell small business owners that they can communicate all year long with their most loyal of customers for less than $1/customer, it's hard to fathom. That seems like it couldn't be true....

mobile-phone
Is Your E-Commerce Store Mobile Ready?

Having an e-commerce store for your business isn't enough these days. People want the ability to buy NOW from wherever they are in the world, using whatever device they have in their hands. This means focusing on conversions and ensuring that your site looks great on all devices. From the smallest smartphone to the 90" flat screen TVs - your site had better look (and work) awesome - or you'll be giving away business to your competition....

big-fish-little-pond
Being a Big Fish in a Little Pond

We have all heard the idiom, "Be a big fish in a little pond" - but how does that relate to search engine marketing? An example I like to share with my clients, especially ones in the Columbus area, is an example about ranking for "Columbus Website Design". Doing a search on that in Google nets you 35,400,000 results (when I did the search on 2/4/14). As a newer, small business owner, how can you logically expect to be #1 on this list of established businesses with more resources, more content and more momentum than you?...