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Email Marketing for Young’s Jersey Dairy
Launch Date: February 17th, 2012
In the fall of 2011, Dan Young of Young’s Dairy wasn’t happy with the results from the money he was spending on email marketing. He was given no feasible way to track success, wasn’t seeing enough growth and wasn’t getting the customer service he was promised. Knowing the specifics of what Dan wanted for his birthday club – I created my own email marketing program, with all of the features that Young’s needed, and more.
Early in February, I took the nearly 20,000 members of the Young’s Birthday Club and imported them into the new database. Young’s Club is a bit unique in that it’s a ‘family’ list – meaning that there can be up to 5 extra family members on any email address. Each member of the family gets an offer that is specific to the persons age and the season.
The new list has real-time statistics when an email goes out of when people are opening, where they are clicking and how often. Each coupon comes equipped with a QR Code that will be scanned at the store. The codes are specific to that user and when redeemed, it shows up in the software. So Dan can see what visitors are redeeming their coupons.
There are many ways that Young’s guests can join as well. Signup forms on their new website, Facebook Page and even the in-store kiosk that I installed last year.
Are you ready to really connect with your email subscribers? Let’s sit down and talk about how Email Marketing by SageList can do that for you.