Billboard Design for Young’s Jersey Dairy

With the new Facebook timeline, comes a new breed of print signage.

Dan Young’s focus this year is growing the business using social media & email marketing. So to help with that, I designed the summer billboard to match a replica of the Young’s Jersey Dairy Facebook page timeline.

As you could imagine, it took some time to complete. It’s a 4′x8′ version of a Facebook timeline, filled with Young’s special events, pictures and QR codes so the pedestrians can easily view the new website (mobile optimized, of course) on their smart phones.

You really have to see it in person to fully appreciate the beauty of this sign. So get to Young’s this summer and check it out!

I’m very happy with how it turned out. We were initially concerned that not everyone would ‘get it’. But with nearly a billion people on Facebook, over 40,000 of them liking the Young’s Facebook page, we figured enough people would get the message.